Accor, a world-leading hospitality group, and Marival Group, a leading Canadian-Mexican hospitality investor with 35 years of expertise in operating and developing family-friendly and adults-only tourism concepts, have jointly announced their strategic alliance. Through this partnership, Marival Group will retain 100% ownership and management of its three premium Mexico Pacific Coast resorts, while benefiting from Accor’s superior distribution system and loyalty program. Marival Emotions Resort & Suites (495 rooms and suites) and Marival Distinct Luxury Residences & World Spa (169 residences), both located in Nuevo Vallarta, will join the Mercure brand and Handwritten Collection, respectively. Meanwhile, the third property, Armony Luxury Resort & Spa (268 rooms and suites), located in Punta de Mita, Riviera Nayarit, will be part of the MGallery Hotel Collection. The three resorts will join Accor in Q1 2024.
This alliance will allow Mercure, Handwritten Collection, and MGallery Hotel Collection to add over 900 new rooms to Accor’s portfolio. These new additions with Marival Group mark the arrival of the Accor Group in the Vallarta/Riviera Nayarit corridor, one of the main tourist destinations in Mexico and the region. The alliance between the groups will enhance Accor’s regional positioning and enrich the leisure ecosystem in the market.
“We’re very motivated by this partnership with Marival resorts. These properties will reinforce their commercial reach with our distribution channels and loyalty base ALL Accor Live Limitless. Accor will strengthen its positioning in Mexico, offering new destinations to our clients, levered by Marival’s operational expertise. Finally, Accor will introduce 3 brands: Mercure, MGallery Hotel Collection and HandWritten Collection. Definitely a very complementary alliance,” shares Mauro Rial, COO North & Hispanic Accor Americas – Premium, Midscale & Economy Division.
With the three hotels, Accor’s guests will have a wide variety of options, including a diverse range of food & beverage and wellness experiences, fitness centers, tennis courts, swimming pools, jacuzzi, Mélange World Spa, a kids club, as well as convention centers and event spaces for up to 1,000 people. Marival Distinct Handwritten Collection and Marival Emotions Mercure hotel are both located 20 minutes from Puerto Vallarta International Airport and 25 minutes from downtown, while Marival Armony MGallery Hotel Collection is located in the Punta de Mita area, 40 minutes from the Puerto Vallarta International Airport.
“We are excited to partner with Accor and join forces to present these three brands for guests traveling to the Vallarta-Nayarit area,” said Alfonso Rizzuto, Chairman of Marival Group. “Coupled with Accor’s strategic vision for Mexico and the strength of their commercial platform, along with our over 35 years of experience and passion for hospitality, our resorts will become the ultimate tourist destination in Mexico.”
Marival Emotions Mercure: 495 rooms and suites
Marival Distinct, a Handwritten Collection Hotel: 169 residences
Armony Luxury Resort & Spa – MGallery Hotel Collection: 268 rooms and suites
Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,500 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
ABOUT MARIVAL GROUP
Marival Group is a distinguished Canadian-Mexican hospitality developer crafting diverse tourism and gastronomic offerings throughout the Vallarta-Nayarit area. The group’s repertoire includes three five-star all-inclusive resorts (three and four AAA Diamonds, respectively), categorized under the Marival Adults-Only Collection and the Marival Family Collection, part of the group’s most profitable products. The joint effort to create a 2-kilometer Marina in La Cruz de Huanacaxtle featuring a range of unique activities and tourism developments is another visionary endeavor. Other standout projects include over five culinary experiences and two unique spa concepts inspired by the world that can be enjoyed inside and outside the group’s resorts. Since its establishment in 1984, Marival Group has been unwavering in its commitment to upholding the highest business ethics and integrity standards, actively promoting responsible tourism and sustainable development initiatives, contributing to community outreach endeavors, and championing diversity and inclusion across all its developments. For more information, please visit www.marivalgroup.com or follow us on X, Facebook, LinkedIn, Instagram, Threads, Youtube and TikTok.